Atlassian’s official importer pulls Asana projects, tasks and custom fields directly into a new Jira space, so this is one of the few paths here with a real import tool.
Quick verdict: Move to Jira once your team is doing software development work that needs sprints, a backlog and issue hierarchies. Use Atlassian’s official Asana importer, then configure your project type and board before cancelling Asana.
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
Versus Asana’s 2-user cap.
Purpose-built for agile software development.
Search, chat and agents on Standard.
Asana’s general cross-department workflows and simpler interface have no direct Jira equivalent — expect a steeper learning curve for non-engineering staff.
| Step | What you do |
|---|---|
| 1Export your data | Export tasks, boards or issues from the old tool — CSV export or a native importer, if one exists, both start here. |
| 2Create your Jira site and use Atlassian’s official Asana importer to pull in tasks | Create your Jira site and use Atlassian’s official Asana importer to pull in tasks, projects and custom fields automatically. |
| 3Configure your project type | Choose a Scrum or Kanban project template, map your imported items into issue types, and set up your board and backlog. |
| 4Rebuild automations and custom fields | Recreate any automation rules, custom fields or statuses the import did not carry over. |
| 5Invite your team | Add team members and set permissions; confirm everyone can see the projects they need. |
| 6Run one full project before cancelling | Keep both tools live until a full project cycle runs cleanly in the new one, then cancel the old plan. |
What this path doesn’t do for you:
Jira’s configuration overhead (issue types, workflows, permission schemes) has no Asana equivalent to migrate from — you are setting these up fresh.
| Plan | Asana | Jira |
|---|---|---|
| Pricing basis | Per seat, no cap | Per user, banded by team size |
| Entry price | Starter $10.99/seat/mo (annual) | Standard $9.05/user/mo (1-10 band) |
| Free plan | 2 users | 10 users |
| Sprints/backlog | Not native | Native, built for it |
| Automations | Unlimited on Starter | 400 steps/user/mo on Standard |
Standard list prices checked on each vendor’s pricing page on September 23, 2026.
| Capability | Asana | Jira |
|---|---|---|
| Sprints/backlog | Not native | Native |
| Free plan | 2 users | 10 users |
| Price | $10.99/seat/mo | $9.05/user/mo (1-10 band) |
| AI | 5 requests/seat/mo | Rovo included |
Going the other direction, or want the full comparison first?
Read the Asana vs Jira comparison Switching from Jira to Asana instead?Yes — Atlassian’s official importer maps Asana’s standard and custom fields into a new Jira space.
At the 1-10 user band, yes, slightly: $9.05 against $10.99 a seat.
If you are doing software development work, yes — that is what Jira is built around.
Rarely in full. Simple field types usually map across an import tool where one exists, but automations, custom statuses and integrations are typically rebuilt by hand in the new tool.
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.
Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.