Switching from ZoomInfo to Apollo.io
Downsizing from ZoomInfo to Apollo is a manual data migration – export your ZoomInfo lists as CSV and rebuild sequences in Apollo, since no named import tool exists between the two.
Why teams switch from ZoomInfo to Apollo.io
Dramatically lower, transparent pricing
Apollo publishes self-serve per-user pricing starting far below what ZoomInfo typically quotes, which matters most for teams that weren’t using ZoomInfo’s full enterprise feature set.
Prospecting and sequencing in one tool
Apollo bundles database search, email sequencing, and a dialer into a single per-seat subscription, which can replace a ZoomInfo-plus-separate-sequencer stack.
Faster self-serve setup
Apollo can be signed up for and configured without a sales cycle, versus ZoomInfo’s quote-and-contract sales process.
Switching Cost & Friction Estimator
Estimate the real hidden cost of moving from ZoomInfo to Apollo.io — not just the subscription price.
How to migrate your data
As with the reverse direction, this is a manual export/import – there is no vendor-provided ZoomInfo-to-Apollo migration path.
| Step | What happens |
|---|---|
| 1. Export contacts and companies from ZoomInfo | Pull your saved lists, contacts, and account data out of ZoomInfo as CSV exports. |
| 2. Check your export allowance | ZoomInfo contracts often cap how many records you can export per month, so confirm you have enough remaining allowance to get everything out before cancelling. |
| 3. Import into Apollo | Upload the cleaned CSVs into Apollo and map fields to Apollo’s contact and account schema. |
| 4. Rebuild sequences in Apollo | Manually recreate your ZoomInfo Engage sequences and call scripts as new sequences inside Apollo, since sequence content does not transfer. |
| 5. Reconnect CRM sync | Re-point your Salesforce/HubSpot sync to Apollo and reconfigure any enrichment or lead-scoring automations that used to run through ZoomInfo. |
| 6. Re-verify sending domains for outbound | Set up and verify your outbound mailboxes in Apollo, since ZoomInfo’s sending configuration and deliverability history don’t carry over. |
Pricing during the transition
This move is usually about cost – Apollo’s published per-seat pricing is a fraction of ZoomInfo’s typical enterprise quotes.
| Plan | ZoomInfo | Apollo.io |
|---|---|---|
| Free plan | No free plan – quote-only | $0 (Apollo Free, limited credits) |
| Entry paid tier | No published price – entry packages commonly estimated around $15,000/year | Basic around $49-59/user/month (Apollo) |
| Mid tier | No published price – mid packages commonly estimated $25,000-$30,000/year | Professional around $79-99/user/month (Apollo) |
Because ZoomInfo pricing is negotiated per-contract, your actual cost may differ significantly from third-party estimates – check your renewal invoice rather than relying on public figures (as of September 2026).
Feature-parity checklist
You’ll likely trade some database depth and intent-data sophistication for a much lower, self-serve price point.
| Feature | ZoomInfo | Apollo.io equivalent |
|---|---|---|
| Contact/company database size | Generally larger, more frequently refreshed, especially for enterprise data | Large self-serve database, credit-based access |
| Intent/buying-signal data | Dedicated intent and visitor-identification add-ons | Basic intent signals on higher tiers |
| Email sequencing | Available through ZoomInfo Engage | Native sequencing built into the core product |
| Self-serve pricing/signup | Sales-led, custom quotes only | Transparent published pricing, self-serve signup |
| Typical buyer size | Mid-market to enterprise | SMB to mid-market |
Frequently Asked Questions
Is there a native ZoomInfo-to-Apollo import tool?
No – you’ll export your ZoomInfo data as CSV and import it into Apollo manually; no vendor-provided connector exists.
Will I lose my ZoomInfo intent data when I switch?
Yes – Apollo’s intent signals are less developed than ZoomInfo’s dedicated intent products, so that specific capability doesn’t have a direct replacement.
Can I export everything before my ZoomInfo contract ends?
Check your contract’s export limits first – many ZoomInfo plans cap monthly record exports, which can slow down a full data pull.
How much cheaper is Apollo than ZoomInfo?
Apollo’s published per-seat pricing (roughly $49-149/user/month) is typically far below ZoomInfo’s quoted enterprise packages, though the two aren’t apples-to-apples on database depth.
Will my ZoomInfo Engage sequences carry over to Apollo?
No, sequence steps and templates need to be manually rebuilt in Apollo’s sequencing tool.
Canonical data for the tools on this page
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.