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SEO Software

Moz Pro vs Semrush: Which SEO Tool Fits Your Business in 2026?

Moz Pro is the lower-cost, single-site-focused option with AI-visibility tracking bundled into every tier. Semrush is the broader platform — SEO, paid search, content and competitor research — at a higher starting price.

By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Moz Pro logoStarter $49/mo (single site, 1 seat)

Moz Pro

VS
Semrush logoFrom $117.33/mo billed annually ($139 monthly)

Semrush

Run the cost calculator Compare pricing tiers
Moz Pro vs SemrushVerified Sep 23, 2026
Bottom line Editorial assessment

Moz Pro or Semrush, which is better?

Choose Moz Pro if you want core SEO tracking and bundled AI/GEO visibility monitoring at the lowest entry price ($49/mo). Choose Semrush if you also need paid-search competitive research and content-marketing tools — its SEO plan starts at $139/mo.

Quick verdict: Moz Pro starts at $49 a month against $139 (billed annually, $139 flat) for Semrush’s SEO plan — nearly a third of the price — but Semrush covers far more ground: paid search research, content marketing tools, social media tracking and a larger keyword and backlink database. Moz Pro now bundles AI-visibility tracking (AI Overviews by keyword, tracked prompts across ChatGPT, Gemini and Perplexity) into every tier, which Semrush offers as an add-on on its AI-inclusive plans.
Verified data

Moz Pro vs Semrush: quick facts

At a glanceMoz ProSemrush
CategorySEO Software
Entry priceStarter $49/mo (single site, 1 seat)From $117.33/mo billed annually ($139 monthly)
Free planNo free plan — trial offeredLimited free account — 10 Analytics requests/day, 1 project

Is Moz Pro cheaper than Semrush?

Moz Pro, by a wide margin at entry: $49 a month against $139 for Semrush’s SEO-only plan. The gap narrows if you need Semrush’s broader toolset, since its next plan up (Starter, SEO + AI) is $199 — four times Moz’s Starter price.

Verified data

Moz Pro vs Semrush at a glance

CategoryMoz ProSemrush
Entry priceStarter $49/mo (1 site, 1 seat)SEO plan $139/mo
Pricing basisPer account; extra sites/seats add-onPer account; extra users $45/mo each
Sites tracked (entry)1 (Starter)5 projects (SEO plan)
AI/GEO visibility trackingBundled in every tierAdd-on on AI-inclusive plans (from $199)
Paid search researchNot a core featureIncluded
Content marketing toolsLimitedIncluded (SEO Writing Assistant, Content Marketing Platform)
Keyword/backlink database sizeSmaller than SemrushOne of the largest in the category
G2 rating4.3/5 (608 reviews)Not recorded on this site

Verified September 23, 2026Prices recorded from each vendor’s own pricing page. See sources

Prices in USD from moz.com/pricing and semrush.com/prices, both checked September 23, 2026. All three are priced per account, not per seat, with a fixed number of seats bundled into each plan and extra seats billed separately (rather than multiplied per person the way a per-seat tool would be).

Editorial assessment

How they actually differ

Both track rankings, audit sites and research keywords, but they’re built for different scopes of work.

Breadth vs price

Semrush is a much broader platform: SEO, paid search competitive research, content tools and social tracking in one subscription, reflected in a price roughly 3x Moz’s entry tier. Moz Pro is narrower — SEO and now AI-visibility tracking — at a lower price, aimed at teams that don’t need Semrush’s paid-search and content modules.

AI/GEO tracking

Moz bundles AI Overview and LLM-prompt tracking (ChatGPT, Gemini, Google AI Mode, Perplexity) into every paid tier, including the $49 Starter plan. Semrush offers similar AI-visibility features but on its higher, AI-inclusive plans starting at $199, not its base $139 SEO plan.

Moving between them

None of the three imports another’s project history, keyword rank tracking or backlink index — rank tracking in particular needs weeks to rebuild a comparable trend line, since each tool only has history from the day you started tracking with it.

Editorial assessment

Pros & cons

Moz Pro

Pros

  • $49 entry price, less than half of Semrush
  • AI-visibility tracking bundled at every tier
  • Simpler tool, faster to learn
  • Strong G2 rating (4.3/5, 608 reviews)

Cons

  • Smaller keyword and backlink database
  • No paid-search research tools
  • Limited content-marketing feature set
  • Fewer projects/sites at entry (1 vs 5)

Semrush

Pros

  • Much larger keyword and backlink database
  • Paid search competitive research included
  • Content marketing tools (Writing Assistant, Content Platform)
  • 5 projects at the entry SEO plan

Cons

  • Nearly 3x Moz’s entry price
  • AI-visibility tracking only on higher, AI-inclusive plans
  • More complex, longer learning curve
  • Extra users add $45/mo each
Verified data

Cost calculator: what does your team actually pay?

Moz Pro

 
$0/mo

Semrush

 
$0/mo
 

List prices checked September 23, 2026. Both are priced per account with a fixed seat allowance per tier, not per seat multiplied by headcount; Semrush adds extra users at $45/mo each. Promotions and taxes are not included.

Choose Moz Pro if…

You want SEO tracking and AI-visibility monitoring at the lowest entry price, and don’t need paid-search or content-marketing modules.

Choose Semrush if…

You need paid-search competitive research, content-marketing tools, or the larger keyword/backlink database, and the higher price is justified by the broader toolset.

Total cost over time

Uses your selections above. Estimate excludes add-ons, overages, and negotiated discounts.

Ready to pick your SEO tool?

Both offer a free trial. Run your own domain and two competitors through each before committing a subscription.

See Moz Pro pricing See Semrush pricing

Frequently Asked Questions

Is Moz Pro cheaper than Semrush?

Yes, substantially: $49/mo against $139/mo at entry, both checked September 23, 2026. Semrush covers more ground (paid search, content tools), which is most of the price gap.

Does Moz track AI Overviews and LLM visibility?

Yes, bundled into every Moz Pro tier including Starter. Semrush offers similar tracking, but only on its AI-inclusive plans starting at $199/mo.

Which has the bigger keyword database?

Semrush’s is one of the largest in the category; Moz Pro’s is smaller but sufficient for most single-site or small-agency use.

Does Semrush do paid search research?

Yes, competitive PPC research is a core Semrush feature. Moz Pro does not offer this.

Migration Guides

Already decided? Here’s how to actually switch.

Step-by-step migration guides covering what transfers automatically, what doesn’t, and how to handle the gap — in both directions.

Switching from Moz Pro to Semrush Switching from Semrush to Moz Pro
Editorial assessment

When to Buy — and When to Walk Away

Every “best SEO tool” listicle tells you why to buy. Here’s the other half: the specific conditions under which Moz Pro or Semrush is the wrong purchase for your team.

Moz Pro

Buy Moz Pro if:

  • You want the lowest entry price for core SEO tracking
  • AI/GEO visibility tracking matters to you
  • You manage one or a few sites

Do NOT buy Moz Pro if:

  • You need paid-search competitive research
  • You need content-marketing tools
  • You manage many sites or need a large team seat allowance

Semrush

Buy Semrush if:

  • You need paid search, content and SEO in one platform
  • You want the largest keyword/backlink database
  • Budget supports roughly 3x Moz’s price

Do NOT buy Semrush if:

  • You only need core SEO tracking
  • AI-visibility tracking must be in your base plan
  • You want the lowest possible entry price

Canonical data for the tools on this page

Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

Moz ProPricing, free plan, AI cost & every comparison›SemrushPricing, free plan, AI cost & every comparison›
Moz Pro vs AhrefsHead-to-head comparisonSemrush vs AhrefsHead-to-head comparison

Sources

Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

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Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

01 · CompareWhich tool fits your team, side by side.113 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.226 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
Bill Belcamino, founder of HelpCompare
About the author

Bill Belcamino

Founder and author, HelpCompare

Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

“I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

Read Bill’s story How we verify pricingSpot an error? Tell Bill