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SEO SOFTWARE · MIGRATION GUIDE

Switching from Moz Pro to Semrush

Semrush has no Moz importer. Export your keyword and backlink data as CSV and re-add keywords to start a new tracking history.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Moz Pro to SemrushVerified Sep 23, 2026
Bill Belcamino
Bottom line up frontby Bill Belcamino, founder of HelpCompare
Editorial assessment

Bottom line up front: What happens to your ranking history when you move from Moz to Semrush?

It stays behind, since Semrush has no Moz importer and rank tracking starts a new trend line from the day you add each keyword.

So export your tracked keywords, ranking history and backlink reports as CSV before cancelling, and run both tools through one full reporting cycle. Expect the bill to roughly triple, $139 against $49, and matching Moz's bundled AI-visibility tracking takes a $199+ AI-inclusive Semrush plan. The detail most teams miss is that two rank trackers rarely agree on the same keyword on the same day, because they check at different times and from different places. Don't read the switch as a ranking drop. Report on the trend inside each tool, and keep the Moz export as your baseline for the months before the move.

My read of the verified data on this page, checked against vendor sources on September 23, 2026. Disagree or spot an error? Tell Bill

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Moz Pro to Semrush

    Paid search research

    Competitive PPC data included.

    Content marketing tools

    Writing Assistant and Content Marketing Platform.

    Larger keyword/backlink database

    One of the biggest in the category.

    How the migration actually works

    Semrush’s AI-visibility tracking is an add-on on higher plans (from $199), not included on the base SEO plan the way it is at every Moz tier.

    StepWhat you do
    1Export your keyword and backlink listsDownload your tracked keywords, ranking history and key backlink reports as CSV from the old tool before cancelling.
    2Sign up for SemrushStart the SEO plan and connect your site (up to 5 projects included).
    3Add your site and verify ownershipConnect the new tool to your site via its verification method (DNS record, file upload or tag).
    4Re-add your tracked keywordsImport your keyword list into Semrush’s Position Tracking tool for your project.
    5Set up rank trackingRe-add your tracked keywords so the new tool starts building its own trend line.
    6Cancel the old planOnce a full reporting cycle has run in the new tool, cancel the old subscription.

    What this path doesn’t do for you:

    Moz’s AI/GEO visibility tracking, bundled at every tier, is not included on Semrush’s base $139 SEO plan — you would need to move to a $199+ AI-inclusive plan to match it.

    Pricing side by side

    PlanMoz ProSemrush
    Pricing basisPer account, seats bundledPer account, extra users $45/mo
    Entry priceStarter $49/mo (1 site, 1 seat)SEO plan $139/mo
    Rank trackingIncluded at entryIncluded
    AI/GEO trackingBundled at every tierAdd-on, plans from $199
    Backlink indexSmaller than Ahrefs/SemrushIncluded

    Prices checked on each vendor’s pricing page on September 23, 2026.

    Feature parity check

    CapabilityMoz ProSemrush
    Rank tracking historyStarts new in SemrushStarts new in Semrush
    AI/GEO trackingBundled at entryAdd-on, $199+
    Paid search researchNot offeredIncluded
    Price$49/mo$139/mo

    Going the other direction, or want the full comparison first?

    Read the Moz Pro vs Semrush comparison Switching from Semrush to Moz Pro instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Moz Pro and Semrush. Rows where both tools are the same are left out; the full side-by-side is on each tool’s page: Moz Pro, Semrush.

    What changesMoz Pro (today)Semrush (after)
    Other certificationsNot publishedPCI DSS Level 1source
    GDPR data processing agreementNot publishedDPA offeredsource
    Single sign-on (SAML/OIDC)Not publishedYesGurusource
    Two-factor authenticationNot publishedYessource
    Data residency choicesNot publishedUS onlysource
    EncryptionNot publishedAES-256 at rest; TLS 1.2+ in transitsource
    Mobile appsNot publishediOS, Androidsource
    Editorial assessment

    Before you cut over

    • Set up single sign-on in Semrush on Guru before you invite the team, so accounts are created through your identity provider rather than by hand.

    Checked September 24, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site; it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Does Semrush import Moz data?

    No. Export your keyword and backlink lists as CSV and re-add them manually.

    Will it cost more?

    Yes, nearly 3x: $139 against $49 for Moz Starter.

    Do I keep AI-visibility tracking?

    Only if you move to a Semrush AI-inclusive plan ($199+); the base SEO plan does not include it.

    Does my ranking history transfer?

    No. Each tool only has rank-tracking history from the day you started tracking a keyword with it, so switching means starting a new trend line — export your old history as a spreadsheet to keep a record of where you came from.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    Moz ProPricing, free plan, AI cost & every comparison›SemrushPricing, free plan, AI cost & every comparison›
    Moz Pro vs SemrushHead-to-head comparisonMoz Pro vs AhrefsHead-to-head comparisonSemrush vs AhrefsHead-to-head comparison
    Semrush to Moz ProSwitching guideAhrefs to Moz ProSwitching guideMoz Pro to AhrefsSwitching guideAhrefs to SemrushSwitching guideSemrush to AhrefsSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Cite this page: HelpCompare, “Switching from Moz Pro to Semrush”, helpcompare.com/moz-to-semrush-migration/ (updated ).

    Source links on this site are checked every month; last check . How sources are checked.

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    01 · CompareWhich tool fits your team, side by side.133 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.264 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent eight and a half years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill