To get your business on Google Maps, create and verify a business profile with Google, fill in every detail and keep it current. Showing up higher in local results depends on an accurate, complete profile, consistent business details across the web and a steady flow of genuine reviews. SEO software can track your local rankings and help fix your website, while local listings and review management tools keep directory details consistent and make asking for reviews easier.
28% use reputation management. Source
Which categories a job needs is Editorial assessment; the tools, prices and dates are Verified data.
None of the core software for this job is in a category we track yet. Below are related categories we do cover, which often help with part of the job.
SEO tools show what people search for and how your site ranks against competitors.
| Tool | Entry price (as published) | Billing unit | Example: team of 10 | Free plan | Verified |
|---|---|---|---|---|---|
| Semrush | From $117.33/mo billed annually ($139 monthly) | Per account per month, billed annually; extra users from $45/month | $117.33/moFlat per account per month, billed annually; extra users from $45/month | YesLimited free account — 10 Analytics requests/day, 1 project | Sep 17, 2026Vendor pricing |
| Ahrefs | From $29/mo (Starter); full toolset from $129/mo (Lite) | Per account per month (Starter) | $29/moFlat per account per month (Starter) | YesAhrefs Free — limited Site Explorer & Site Audit for sites you own | Sep 17, 2026Vendor pricing |
This job usually also needs local listings & reputation management. We don’t track that category yet, so we have no verified prices to show for it. We would rather say so than guess. The guidance on this page still covers what to look for.
Create a business profile with Google, add your address or service area and complete the verification step. Then fill in categories, hours, photos and services so the listing is complete. Keep the details identical to those on your website.
Complete every part of your profile, choose the most accurate primary category and keep your name, address and phone consistent everywhere online. Earn a steady flow of genuine reviews and reply to them. A website with a page for each service and area you cover also helps.
Ask right after a good experience and make it easy with a direct review link by email, text or a printed card. Ask every customer rather than only the ones you expect to be happy, and never pay for or fake reviews. Replying to reviews shows future customers you're listening.
Local SEO is the work of showing up when people nearby search for what you offer, both in map results and regular results. It covers your business profile, reviews, consistent directory listings and local pages on your website. SEO software tracks local rankings, and listings and reputation tools handle directories and reviews.
We start from the job, not the product. The phrasings people search for this job (for example “how to get my business on google”) come from our research into how small and mid-size teams describe it. Which software categories the job takes is our editorial judgment. Every tool, entry price, billing unit and date comes from HelpCompare’s open dataset, recorded from each vendor’s own pricing page; nothing is estimated, and where a vendor publishes no price we say so. We take no affiliate commissions and publish no scores of our own. See our methodology or download the data from Open Data.
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