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What every guide covers
What transfers, and what doesn’tThe vendor’s own import path, step by step, plus the data you will rebuild by hand. Switching cost estimatorAn adjustable estimate of the hidden labor, cleanup and retraining cost, with its assumptions shown.
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Software IndexEvery tool we track in one sortable table: entry price, free plan, AI pricing and source. AI Pricing DatabaseHow each vendor bills its AI features: bundled, add-on, metered or quote.
Original research
The B2B SaaS Sticker Shock IndexCheapest published entry price in 18 categories, ranked.The AI TaxHow 19 AI features are actually billed: bundled, add-on or metered.The Real Cost of a 10-Person Startup StackThree software stacks priced at published entry prices.
Open data
Download the datasetsJSON and CSV under CC BY 4.0. Every value carries its source page and verification date. How we verify pricingThe research method behind every figure on the site.
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Offline access databaseWhich tools work without internet, in which app, and what syncs later. Remote vs office guideIP allowlisting, device controls, data residency and office hardware, tool by tool.
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SEO SOFTWARE · MIGRATION GUIDE

Switching from Semrush to Moz Pro

Moz has no Semrush importer. Export your keyword and backlink data as CSV and re-add keywords to start a new tracking history.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 23, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Semrush to Moz ProVerified Sep 23, 2026

Quick verdict: Move to Moz Pro if you don’t need Semrush’s paid-search or content-marketing tools and want AI-visibility tracking bundled in at a lower price.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Semrush to Moz Pro

    Lower price

    $49 against $139 for Semrush’s SEO plan.

    AI/GEO tracking bundled

    Included at every tier, not an add-on.

    Simpler tool

    Fewer modules to configure if you only need core SEO tracking.

    How the migration actually works

    You lose Semrush’s paid-search research and content-marketing tools; Moz Pro does not offer equivalents.

    StepWhat you do
    1Export your keyword and backlink listsDownload your tracked keywords, ranking history and key backlink reports as CSV from the old tool before cancelling.
    2Sign up for Moz ProStart the Starter plan and connect your site via its verification method.
    3Add your site and verify ownershipConnect the new tool to your site via its verification method (DNS record, file upload or tag).
    4Re-add your tracked keywordsImport your keyword list into Moz’s Keyword Tracking, mapped to the pages you’re optimizing.
    5Set up rank trackingRe-add your tracked keywords so the new tool starts building its own trend line.
    6Cancel the old planOnce a full reporting cycle has run in the new tool, cancel the old subscription.

    What this path doesn’t do for you:

    Semrush’s paid-search competitive research and content-marketing tools (Writing Assistant, Content Marketing Platform) have no Moz Pro equivalent.

    Pricing side by side

    PlanSemrushMoz Pro
    Pricing basisPer account, extra users $45/moPer account, seats bundled
    Entry priceSEO plan $139/moStarter $49/mo (1 site, 1 seat)
    Rank trackingIncludedIncluded at entry
    AI/GEO trackingAdd-on, plans from $199Bundled at every tier
    Paid search researchIncludedSmaller than Ahrefs/Semrush

    Prices checked on each vendor’s pricing page on September 23, 2026.

    Feature parity check

    CapabilitySemrushMoz Pro
    AI/GEO trackingAdd-on, $199+Bundled at entry
    Paid search researchIncludedNot offered
    Content marketing toolsIncludedLimited
    Price$139/mo$49/mo

    Going the other direction, or want the full comparison first?

    Read the Moz Pro vs Semrush comparison Switching from Moz Pro to Semrush instead?

    Frequently Asked Questions

    Does Moz import Semrush data?

    No. Export your data as CSV and re-add it manually.

    Will I save money?

    Yes: $49 against $139, both checked September 23, 2026.

    Do I lose paid-search research?

    Yes, Moz Pro does not offer this; keep another tool if you rely on it.

    Does my ranking history transfer?

    No. Each tool only has rank-tracking history from the day you started tracking a keyword with it, so switching means starting a new trend line — export your old history as a spreadsheet to keep a record of where you came from.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page, with the date each figure was last verified.

    SemrushPricing, free plan, AI cost & every comparison›Moz ProPricing, free plan, AI cost & every comparison›
    Moz Pro vs SemrushHead-to-head comparisonMoz Pro vs AhrefsHead-to-head comparisonSemrush vs AhrefsHead-to-head comparison
    Moz Pro to SemrushSwitching guideAhrefs to Moz ProSwitching guideMoz Pro to AhrefsSwitching guideAhrefs to SemrushSwitching guideSemrush to AhrefsSwitching guide

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Start with the job

    Guides for the jobs this software does

    Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.

    Get more leads and customersImprove Google rankingsShow up on Google Maps and get reviewsBuild a websiteAll 50 job guides
    Need sign-off?

    Turn this into a one-page decision brief

    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

    Build a decision brief

    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.101 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.202 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Engineer by training, operator by experience, marketer by choice. Bill spent nine years as an engineer at HP, was COO of Auctiva (the number one third-party selling platform on eBay, past 200,000 users) and ran Google’s $70M/year search syndication partnership at Alot.com. Then he spent 13 years building his own web properties with his own money at stake. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 23, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill