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PAID ADS MANAGEMENT · MIGRATION GUIDE

Switching from Optmyzr to AdEspresso

AdEspresso has no Optmyzr importer. It imports your active Facebook campaigns (and the last three months of completed ones) when you connect the ad account.

Jump to migration steps Read the full comparison
By Bill Belcamino · Last updated September 19, 2026 · Our methodologyResearched and fact-checked by the HelpCompare team
Switching from Optmyzr to AdEspressoVerified Sep 19, 2026

Quick verdict: This move makes sense if you advertise on Facebook and Instagram only. Connect your Facebook ad account to AdEspresso, rebuild rules and reports, and create new campaigns in AdEspresso to use its split testing. Keep another tool for Google, Microsoft or Amazon.

Estimate · your inputs

Switching Cost & Friction Estimator

Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.

25,000
10

Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.

Estimated Migration Time —
Data Friction Rating —
Total Hidden Switching Cost $0

    Why teams move from Optmyzr to AdEspresso

    Lower price

    Plus is $99 a month with unlimited spend.

    Split testing

    Build many ad variations at once.

    Client approvals

    Onboarding and campaign approval on Plus.

    How the migration actually works

    AdEspresso’s pricing page lists Facebook and Instagram only; search campaigns need another tool.

    StepWhat you do
    1List what the old tool doesWrite down every automation rule, alert, report and client dashboard you rely on, with its schedule.
    2Export from OptmyzrDownload reports as Excel or PDF, export the All Accounts dashboard as CSV, and screenshot or document your Rule Engine strategies and alerts. Changes Optmyzr made stay in your ad accounts.
    3Connect Facebook to AdEspressoStart the 14-day trial and connect your Facebook ad account; AdEspresso imports active campaigns and those completed in the past three months.
    4Rebuild rules and reportsRecreate optimization rules and scheduled PDF reports. Imported campaigns can only be edited for scheduling, budgets and bidding; build new ones in AdEspresso to use its split testing.
    5Switch automation overTurn off the old tool’s rules for each account before enabling the new ones, so bids and budgets are not changed twice.
    6Cancel the old planAfter a full reporting cycle in the new tool, cancel the old subscription and remove its access to your ad accounts.

    What this path doesn’t do for you:

    Optmyzr’s search tools, audits and cross-platform reports have no AdEspresso equivalent. Imported campaigns have limited editing in AdEspresso.

    Pricing side by side

    PlanOptmyzrAdEspresso
    Ad platformsGoogle, Microsoft, Amazon, Meta, LinkedInFacebook and Instagram
    Entry priceEssentials $209/mo up to $25K spend (annual)Starter $49/mo (up to $1,000 spend)
    Pricing basisFlat fee by spend tierFlat monthly price by plan
    Free trial14 days, no card14 days
    Migration helpFree service on PremiumImports active and recent campaigns

    Standard prices checked on each vendor’s pricing page on September 19, 2026.

    Feature parity check

    CapabilityOptmyzrAdEspresso
    Import from the other toolMigration service (Premium)Imports active and recent Facebook campaigns
    Google AdsYesNot on its pricing page
    Split testingNot listedYes
    Annual billing30% offNot published
    APIEnterpriseEnterprise

    Going the other direction, or want the full comparison first?

    Read the Optmyzr vs AdEspresso comparison Switching from AdEspresso to Optmyzr instead?
    Verified data

    Security & access: what changes when you switch

    Security, offline and access rules that differ between Optmyzr and AdEspresso. Rows where both tools are the same are left out; the full side-by-side is on each tool’s page: Optmyzr, AdEspresso.

    What changesOptmyzr (today)AdEspresso (after)
    GDPR data processing agreementDPA offeredsourceNot published
    Single sign-on (SAML/OIDC)YesEnterprisesourceNot published
    Two-factor authenticationYesEnforcement: All plans (on by default for email/password logins; SSO-only login for a whole team on request to support)sourceNot published
    EncryptionEncryption in transit and at restsourceNot published
    Editorial assessment

    Before you cut over

    • You have single sign-on in Optmyzr but we found none documented for AdEspresso. Plan how people will sign in, and how you will remove leavers, before cut-over.

    Checked September 19, 2026 against each vendor’s own trust center, help docs and app pages. Hover or tap “source” to see the exact wording we relied on. “Not published” means we could not find the vendor saying it on its own site — it doesn’t mean the feature is missing. Plan names are the lowest plan the vendor says includes the feature. Security · Offline · Remote vs office · Download the data

    Frequently Asked Questions

    Can AdEspresso import from Optmyzr?

    It imports campaigns from your Facebook ad account, not from Optmyzr; rules and reports are rebuilt by hand.

    Will I save money?

    Yes: AdEspresso Plus is $99 a month with unlimited spend, against Optmyzr from $209.

    Can I edit imported campaigns?

    Only scheduling, budgets and bidding; create new campaigns in AdEspresso for full editing and split testing.

    Will my ads stop while I switch?

    No. Your campaigns run in your Google or Meta ad accounts. Pause or turn off the old tool’s automation rules before the new tool’s rules go live, so two tools do not change the same campaigns.

    Canonical data for the tools on this page

    Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.

    OptmyzrPricing, free plan, AI cost & every comparison›AdEspressoPricing, free plan, AI cost & every comparison›
    Optmyzr vs AdEspressoHead-to-head comparisonMadgicx vs AdEspressoHead-to-head comparisonOptmyzr vs MadgicxHead-to-head comparison

    Sources

    Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.

    Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.

    Start with the job

    Guides for the jobs this software does

    Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.

    Get more leads and customersImprove Google rankingsRun client work at an agencyAll 50 job guides
    Need sign-off?

    Turn this into a one-page decision brief

    Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.

    Build a decision brief

    From shortlist to switched

    Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.

    01 · CompareWhich tool fits your team, side by side.75 comparisons 02 · Price & approveSourced, dated pricing and a one-page brief for sign-off.Decision brief 03 · SwitchWhat moves, what you rebuild, what it costs.150 guides 04 · ShareDownload and cite the data. CC BY 4.0.Open data
    Bill Belcamino, founder of HelpCompare
    About the author

    Bill Belcamino

    Founder and author, HelpCompare

    Bill has worked in software and digital marketing for more than 20 years. He spent nine years as an engineer at HP, served as COO scaling a platform past 200,000 users, and ran Google’s $70M/year search syndication partnership at Alot.com. He has bought, trialled, integrated and cancelled more SaaS tools than he can count, and started HelpCompare because the real cost of switching tools is the part nobody covers.

    “I’ve sat on both sides of the table: the agency recommending the tool and the client paying for it.”

    Researched and fact-checked by the HelpCompare team. Pricing on this page was last verified on September 19, 2026. No paid sponsorships, no affiliate commissions.

    Read Bill’s story How we verify pricingSpot an error? Tell Bill