AdEspresso imports active Facebook campaigns and those completed in the past three months when you connect the ad account. Madgicx rules are rebuilt by hand.
Quick verdict: Connect your Facebook ad account to AdEspresso, recreate Madgicx automations as AdEspresso rules, rebuild client reports, then turn off Madgicx automations and cancel. This saves money once monthly Meta spend passes about $10K.
Most buyers only budget for the new subscription. This estimates the hidden labor, data-cleanup, and retraining cost of actually making the switch.
Estimate assumes: 1 hour of data-mapping/cleaning labor per 2,000 records, a blended $75/hr ops rate, tiered migration & cleaning tooling fees, and 4 hours of retraining per seat at a $45/hr fully-loaded rate.
Plus is $99 a month with unlimited spend.
Multi-variant creation on every plan.
Onboarding and campaign approval on Plus.
AdEspresso lists no AI creative generation; keep another tool if you rely on Madgicx’s AI Ad Generator.
| Step | What you do |
|---|---|
| 1List what the old tool does | Write down every automation rule, alert, report and client dashboard you rely on, with its schedule. |
| 2Export from Madgicx | Download One-Click Reports as PDF and write down your automation tactics and audiences. No raw-data CSV export is documented. |
| 3Connect Facebook to AdEspresso | Start the 14-day trial and connect your Facebook ad account; AdEspresso imports active campaigns and those completed in the past three months. |
| 4Rebuild rules and reports | Recreate optimization rules and scheduled PDF reports. Imported campaigns can only be edited for scheduling, budgets and bidding; build new ones in AdEspresso to use its split testing. |
| 5Switch automation over | Turn off the old tool’s rules for each account before enabling the new ones, so bids and budgets are not changed twice. |
| 6Cancel the old plan | After a full reporting cycle in the new tool, cancel the old subscription and remove its access to your ad accounts. |
What this path doesn’t do for you:
Madgicx AI creative, creative insights and Shopify, GA4 and Klaviyo reporting have no AdEspresso equivalent.
| Plan | Madgicx | AdEspresso |
|---|---|---|
| Ad platforms | Meta (Google Ads, TikTok for reporting) | Facebook and Instagram |
| Entry price | $32/mo under $1K spend (annual) | Starter $49/mo (up to $1,000 spend) |
| Pricing basis | Flat fee by Meta spend tier | Flat monthly price by plan |
| Free trial | 7 days | 14 days |
| Migration help | None listed | Imports active and recent campaigns |
Standard prices checked on each vendor’s pricing page on September 19, 2026.
| Capability | Madgicx | AdEspresso |
|---|---|---|
| Import from the other tool | None | Imports active and recent Facebook campaigns |
| AI ad generator | Yes | Not listed |
| Price basis | By Meta spend tier | Flat by plan |
| Billing | Monthly, quarterly or annual | Monthly |
| Free trial | 7 days | 14 days |
Going the other direction, or want the full comparison first?
Read the Madgicx vs AdEspresso comparison Switching from AdEspresso to Madgicx instead?It imports campaigns from your Facebook ad account; Madgicx automations and reports are rebuilt by hand.
Above about $10K of monthly Meta spend, yes: Plus is a flat $99 a month.
Only scheduling, budgets and bidding.
No. Your campaigns run in your Google or Meta ad accounts. Pause or turn off the old tool’s automation rules before the new tool’s rules go live, so two tools do not change the same campaigns.
Every pricing fact, rating, AI billing model and switching guide we hold on each tool, on one page — with the date each figure was last verified.
Prices on this page were recorded from each vendor’s own pricing page on the date shown at the top of the page. Vendors change pricing often — check the live source before you buy.
Every figure is also in our open dataset (JSON and CSV, CC BY 4.0), with its source page and verification date. See how we research pricing.
Plain-language guides: the steps, what to check before you buy, common mistakes, and every tool it takes with verified prices.
Verified prices costed for your team size, a check against your must-have requirements, the questions to settle before you sign, and a source for every figure. Print it, or paste it into an email to whoever approves the spend.
Built for the leader who owns the selection, answers for the spend, drives the rollout, and lives with the results. HelpCompare covers the whole decision, not just the first step.