{
    "slug": "hubspot",
    "name": "HubSpot",
    "entity_id": "https://helpcompare.com/tools/hubspot/#software",
    "record_url": "https://helpcompare.com/data/tools/hubspot.json",
    "page_url": "https://helpcompare.com/tools/hubspot/",
    "verified_at": "2026-09-23",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "HelpCompare - https://helpcompare.com/tools/hubspot/",
    "generated": "2026-10-08T07:21:36+00:00",
    "how_to_read": "record = this tool's row of /data/tools.json (schema /data/schema/tools.schema.json); security = its row of /data/security-offline-remote.json (null = not researched yet); ai_pricing = its rows of /data/ai-pricing.json; sources = every URL these values were checked against. Values are verified data; nothing here is an editorial rating.",
    "record": {
        "slug": "hubspot",
        "name": "HubSpot",
        "category": "CRM Platforms",
        "official_site": "https://www.hubspot.com",
        "helpcompare_url": "https://helpcompare.com/tools/hubspot/",
        "entry_price_usd": 20,
        "entry_price_unit": null,
        "entry_price_unit_label": null,
        "entry_price_included_users": null,
        "entry_price_min_users": null,
        "entry_price_unit_source": null,
        "entry_price_text": "Free tier, from $20/seat/mo (Starter; $7/seat/mo new-customer promo, limited time)",
        "entry_price_source": "https://helpcompare.com/hubspot-vs-mailchimp/",
        "free_plan": "Yes — free CRM for up to 2 users, no card required",
        "free_trial": null,
        "pricing_model": null,
        "ai_feature": "Breeze AI agents",
        "ai_pricing_model": "Metered / credit-based",
        "ai_pricing_detail": "Moved from flat inclusion to outcome/credit-based pricing in 2025–2026",
        "rating": 4.4,
        "review_count": 14284,
        "rating_source": "G2",
        "rating_listing": null,
        "rating_url": null,
        "rating_checked": "2026-09-17",
        "rating_note": null,
        "last_verified": "2026-09-23",
        "comparisons": [
            {
                "title": "HubSpot vs Zoho CRM: Which CRM Should You Choose in 2026?",
                "url": "https://helpcompare.com/hubspot-vs-zoho-crm/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "ActiveCampaign vs HubSpot",
                "url": "https://helpcompare.com/activecampaign-vs-hubspot/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "GoHighLevel vs HubSpot",
                "url": "https://helpcompare.com/gohighlevel-vs-hubspot/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "HubSpot vs Salesforce",
                "url": "https://helpcompare.com/hubspot-vs-salesforce/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "Pipedrive vs HubSpot",
                "url": "https://helpcompare.com/pipedrive-vs-hubspot/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "HubSpot vs Mailchimp",
                "url": "https://helpcompare.com/hubspot-vs-mailchimp/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "HubSpot vs Klaviyo",
                "url": "https://helpcompare.com/hubspot-vs-klaviyo/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "HubSpot vs Keap",
                "url": "https://helpcompare.com/hubspot-vs-keap/",
                "last_verified": "2026-09-23"
            },
            {
                "title": "Attio vs HubSpot",
                "url": "https://helpcompare.com/attio-vs-hubspot/",
                "last_verified": "2026-09-27"
            }
        ],
        "migrations_from": [
            {
                "to": "Zoho CRM",
                "url": "https://helpcompare.com/hubspot-to-zoho-crm-migration/"
            },
            {
                "to": "Pipedrive",
                "url": "https://helpcompare.com/hubspot-to-pipedrive-migration/"
            },
            {
                "to": "ActiveCampaign",
                "url": "https://helpcompare.com/hubspot-to-activecampaign-migration/"
            },
            {
                "to": "GoHighLevel",
                "url": "https://helpcompare.com/hubspot-to-gohighlevel-migration/"
            },
            {
                "to": "Salesforce",
                "url": "https://helpcompare.com/hubspot-to-salesforce-migration/"
            },
            {
                "to": "Mailchimp",
                "url": "https://helpcompare.com/hubspot-to-mailchimp-migration/"
            },
            {
                "to": "Klaviyo",
                "url": "https://helpcompare.com/hubspot-to-klaviyo-migration/"
            },
            {
                "to": "Keap",
                "url": "https://helpcompare.com/hubspot-to-keap-migration/"
            },
            {
                "to": "Attio",
                "url": "https://helpcompare.com/hubspot-to-attio-migration/"
            }
        ],
        "migrations_to": [
            {
                "from": "Zoho CRM",
                "url": "https://helpcompare.com/zoho-crm-to-hubspot-migration/"
            },
            {
                "from": "Pipedrive",
                "url": "https://helpcompare.com/pipedrive-to-hubspot-migration/"
            },
            {
                "from": "ActiveCampaign",
                "url": "https://helpcompare.com/activecampaign-to-hubspot-migration/"
            },
            {
                "from": "GoHighLevel",
                "url": "https://helpcompare.com/gohighlevel-to-hubspot-migration/"
            },
            {
                "from": "Salesforce",
                "url": "https://helpcompare.com/salesforce-to-hubspot-migration/"
            },
            {
                "from": "Mailchimp",
                "url": "https://helpcompare.com/mailchimp-to-hubspot-migration/"
            },
            {
                "from": "Klaviyo",
                "url": "https://helpcompare.com/klaviyo-to-hubspot-migration/"
            },
            {
                "from": "Keap",
                "url": "https://helpcompare.com/keap-to-hubspot-migration/"
            },
            {
                "from": "Attio",
                "url": "https://helpcompare.com/attio-to-hubspot-migration/"
            }
        ]
    },
    "security": {
        "slug": "hubspot",
        "name": "HubSpot",
        "category": "CRM Platforms",
        "checked": "2026-09-19",
        "scope": "HubSpot Customer Platform (Smart CRM, Sales/Marketing/Service Hubs); plan names are per-Hub tiers (Free, Starter, Professional, Enterprise)",
        "profile_url": "https://helpcompare.com/tools/hubspot/#security-offline-remote",
        "trust_center": "https://trust.hubspot.com/",
        "fields": {
            "soc2": {
                "v": "Type II",
                "src": "https://trust.hubspot.com/",
                "q": "Our SOC 2 Type II report continues to provide a detailed evaluation of controls related to security, availability, and confidentiality"
            },
            "iso27001": {
                "v": null
            },
            "other_certs": {
                "v": [
                    "SOC 1 Type II",
                    "SOC 3",
                    "HIPAA attestation",
                    "EU Cloud Code of Conduct",
                    "TRUSTe Certified Privacy"
                ],
                "src": "https://trust.hubspot.com/",
                "q": "including our first SOC 1 report, updated SOC 2 Type II and SOC 3 reports, a refreshed HIPAA attestation, and updated Compliance FAQs."
            },
            "hipaa": {
                "v": "BAA available",
                "plan": "Enterprise",
                "src": "https://knowledge.hubspot.com/properties/store-sensitive-data",
                "q": "By identifying as a HIPAA Covered Entity or Business Associate, HubSpot can track the application of the Business Associate Agreement (BAA) and fulfill regulatory obligations."
            },
            "gdpr_dpa": {
                "v": true,
                "src": "https://legal.hubspot.com/dpa",
                "q": "This HubSpot Data Processing Agreement and its Annexes (“DPA”) is incorporated into and forms part of the HubSpot Customer Terms of Service"
            },
            "sso_saml": {
                "v": true,
                "plan": "Professional",
                "src": "https://knowledge.hubspot.com/account-security/restrict-which-login-methods-users-can-use-to-access-your-account",
                "q": "Single sign-on ( Professional and Enterprise accounts only)."
            },
            "scim": {
                "v": true,
                "plan": "Professional",
                "src": "https://knowledge.hubspot.com/user-management/provision-hubspot-users-with-scim-through-okta",
                "q": "This allows you to set up SCIM to provision users from providers like Microsoft Entra ID, PingFederate, OneLogin, and JumpCloud."
            },
            "mfa": {
                "v": true,
                "enforce": "Free (optional to require); mandatory on Starter, Professional, Enterprise",
                "src": "https://knowledge.hubspot.com/account-security/set-up-two-factor-authentication-for-your-hubspot-login",
                "q": "2FA is required for all HubSpot Starter , Professional , and Enterprise accounts and can't be turned off. Accounts using HubSpot’s free tools can choose whether to require 2FA."
            },
            "audit_log": {
                "v": true,
                "plan": "Starter",
                "src": "https://knowledge.hubspot.com/account-management/view-and-export-account-activity-history",
                "q": "Super Admins can use audit logs to review, filter, and export a record of user actions in a HubSpot account."
            },
            "data_residency": {
                "v": [
                    "US",
                    "EU",
                    "CA",
                    "AU"
                ],
                "plan": "Starter",
                "src": "https://knowledge.hubspot.com/account-security/hubspot-cloud-infrastructure-and-data-hosting-frequently-asked-questions",
                "q": "hosted on Amazon Web Services (AWS) in the United States (East and West regions), Canada, Australia, and European Union (Germany)."
            },
            "encryption": {
                "v": "AES-256 at rest; TLS 1.2 or 1.3 in transit",
                "src": "https://legal.hubspot.com/security",
                "q": "encrypted in-transit with TLS 1.2, or 1.3 and 2,048 bit keys or better."
            },
            "self_host": {
                "v": null
            },
            "mode": {
                "v": "partial",
                "summary": "CRM records cannot be created, edited, or viewed in the mobile app without a connection; only Mobile Notetaker can record meetings offline and link them to CRM records once back online.",
                "src": "https://knowledge.hubspot.com/records/work-with-records-in-the-hubspot-mobile-app",
                "q": "Records cannot be created, edited, or viewed in the mobile app without internet or data connection."
            },
            "desktop": {
                "v": [],
                "src": "https://www.hubspot.com/products/crm/mac-windows",
                "q": "works seamlessly across both operating systems through web browsers, eliminating the need for platform-specific applications"
            },
            "mobile": {
                "v": [
                    "iOS",
                    "Android"
                ],
                "src": "https://www.hubspot.com/products/crm/mac-windows",
                "q": "HubSpot mobile apps for iOS and Android devices"
            },
            "limits": {
                "v": "Offline meeting recording (Mobile Notetaker) is available on Sales Hub or Service Hub Professional and Enterprise",
                "plan": "Sales Hub / Service Hub Professional",
                "src": "https://knowledge.hubspot.com/meetings-tool/use-mobile-notetaker-in-the-hubspot-mobile-app",
                "q": "Users can record when they're offline and associate the recording with the corresponding meeting and CRM record when they're back online."
            },
            "ip_allowlist": {
                "v": true,
                "plan": "Starter",
                "src": "https://knowledge.hubspot.com/account-security/limit-logins-to-trusted-ip-addresses",
                "q": "A Starter, Professional, or Enterprise subscription is required to limit logins to trusted IP addresses."
            },
            "device_controls": {
                "v": true,
                "plan": "All plans",
                "summary": "Admin-set inactive session timeout (15 minutes to 3 days); users can review and remotely log out their own sessions on other devices.",
                "src": "https://knowledge.hubspot.com/account-security/restrict-which-login-methods-users-can-use-to-access-your-account",
                "q": "If a user is inactive for the selected amount of time, they will be prompted to log in again when they next try to access their account."
            },
            "office_hardware": {
                "v": null
            }
        },
        "facts": [
            {
                "topic": "remote",
                "text": "HubSpot's trusted-IP login restriction also applies to the mobile app, so reps logging in from outside the allowed range on a phone are blocked.",
                "src": "https://knowledge.hubspot.com/account-security/limit-logins-to-trusted-ip-addresses",
                "q": "limiting logins to trusted IP addresses applies to logins on both computers and mobile devices."
            },
            {
                "topic": "security",
                "text": "Each HubSpot account is hosted in one data center (US, EU, Canada or Australia); paid accounts can migrate to another region.",
                "src": "https://knowledge.hubspot.com/account-security/hubspot-cloud-infrastructure-and-data-hosting-frequently-asked-questions",
                "q": "You can change your data center if your account has a paid subscription."
            },
            {
                "topic": "remote",
                "text": "Users can see every device, browser and app where they are signed in and log out of lost devices remotely.",
                "src": "https://knowledge.hubspot.com/account-security/manage-user-login-sessions",
                "q": "Use session management to track where your user account is active and log out of devices remotely to protect your account security."
            }
        ]
    },
    "ai_pricing": [
        {
            "tool": "HubSpot",
            "category": "CRM Platforms",
            "ai_feature": "Breeze AI agents",
            "pricing_model": "Metered / credit-based",
            "pricing_model_key": "Metered",
            "detail": "Moved from flat inclusion to outcome/credit-based pricing in 2025–2026",
            "tool_url": "https://helpcompare.com/tools/hubspot/",
            "last_verified": "2026-09-23"
        }
    ],
    "sources": [
        "https://www.hubspot.com",
        "https://helpcompare.com/hubspot-vs-mailchimp/",
        "https://trust.hubspot.com/",
        "https://knowledge.hubspot.com/properties/store-sensitive-data",
        "https://legal.hubspot.com/dpa",
        "https://knowledge.hubspot.com/account-security/restrict-which-login-methods-users-can-use-to-access-your-account",
        "https://knowledge.hubspot.com/user-management/provision-hubspot-users-with-scim-through-okta",
        "https://knowledge.hubspot.com/account-security/set-up-two-factor-authentication-for-your-hubspot-login",
        "https://knowledge.hubspot.com/account-management/view-and-export-account-activity-history",
        "https://knowledge.hubspot.com/account-security/hubspot-cloud-infrastructure-and-data-hosting-frequently-asked-questions",
        "https://legal.hubspot.com/security",
        "https://knowledge.hubspot.com/records/work-with-records-in-the-hubspot-mobile-app",
        "https://www.hubspot.com/products/crm/mac-windows",
        "https://knowledge.hubspot.com/meetings-tool/use-mobile-notetaker-in-the-hubspot-mobile-app",
        "https://knowledge.hubspot.com/account-security/limit-logins-to-trusted-ip-addresses"
    ],
    "datasets": "https://helpcompare.com/data/manifest.json"
}